Interpretation in Social Life, Social Science and Marketing John OShaughnessy

ISBN: 9780983383505

Published: March 31st 2011

Paperback

236 pages


Description

Interpretation in Social Life, Social Science and Marketing  by  John OShaughnessy

Interpretation in Social Life, Social Science and Marketing by John OShaughnessy
March 31st 2011 | Paperback | PDF, EPUB, FB2, DjVu, talking book, mp3, RTF | 236 pages | ISBN: 9780983383505 | 10.34 Mb

Interpretation is basic to all our endeavors whether as scientists or as individuals going about our business. Interpretation is distinguished from inference. Inference draws valid conclusions from given premises while interpretation is never certainMoreInterpretation is basic to all our endeavors whether as scientists or as individuals going about our business. Interpretation is distinguished from inference. Inference draws valid conclusions from given premises while interpretation is never certain as it always involves a degree of conjecture.

Disputes over interpretation occur because facts are selected, ordered and weighted in accordance with some perspective. This book aims to disabuse us of the notion that interpretation plays a minimal role in daily life or in the social sciences (including marketing).

This is not to subscribe to the view that there are no facts but only interpretations. If I have a pain, I just feel a pain, without undertaking any interpretation though I may subsequently come to interpret the nature of that pain. The book can be viewed as dealing with the concepts that provide us with greater understanding of the nature of interpretation while discussing the conceptual underpinnings of the perspectives, models or paradigms that make up social science and social life.



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